The world's first cross-generational art drop. اكتشف لحظتك
Abu Dhabi · November 2026 · 24 Hours Only
It is a curated cultural moment where urgency, accessibility, and prestige coexist. Once a year, established masters and emerging voices release works side by side — for twenty-four hours only.
Arteca is built on three foundations — designed to dissolve the traditional hierarchy between legacy and emerging, between transaction and discovery.
Celebrated masters create exclusive small-format works. Critically-endorsed emerging artists present new bodies of work. All presented as a single, unhierarchical collection.
Twenty to thirty master artists, each presenting twenty to thirty original works. Fifty by fifty centimetres, priced between $500 and $3,000. Available for one day only. To a private, qualified audience.
To acquire a future classic from a recognized master. To discover the next iconic voice before the world catches on. The thrill of revelation, not transaction.
Abu Dhabi has established itself as a global capital of cultural excellence. The next frontier is accessibility — building a sustainable ecosystem of collectors who turn cultural visitors into long-term patrons.
Arteca is designed to do exactly that. Aligned with the November cultural season and Frieze Abu Dhabi, our inaugural edition launches the world's first cross-generational art drop — rooted here, with global resonance.
Cultural strategist whose 15-year career spans four countries, from brand leadership to her current role at Louvre Abu Dhabi. With a Master's in Arts & Cultural Management from Rome and active membership in ICOM UAE, her singular mission is making art accessible again.
Technology entrepreneur and co-founder of SeCore, an AI-driven cybersecurity assurance platform. Recipient of the 2026 Best AI & Automation Award at the Envestors Innovator Awards in London. Managing Director of Beyond Group, with ventures across Europe and the Middle East.
Arteca exists at the intersection of artists, collectors, and cultural partners. Tell us how you'd like to be part of the inaugural edition.